Tuesday, February 24, 2009

Artist Topic #5


®TMark is a corporation in which artists “mimic the language and graphics of corporate sites.” This highly controversial group’s use of images from corporate websites elicits thoughts of absurdism, Dadaism and “DuChampian readimades”.

On top of this use of premade sites, they also create sites that are highly commercialized and sensationalized. The artists are attempting to protest this form of commercialism by taking it to the extreme; To show the audience that the truth is not far from being this crazy.

“There should be limits to freedom” is a quote from George W. Bush in response to their creation of www.GWBush.com. I am not sure how to feel about this, because it could very well be taken out of context, or the then-president could have been talking about other freedoms too (we are not free to shoot anyone we want, so there is a limit on the things we shoot), but I would not doubt that he said it either. I think that ®TMark was successful in their goal in getting this kind of response from Bush. In a little way ®TMark is kind of like a kid who (after being fed up with the corporate culture we live in) teases his siblings just to get a reaction.

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